Airwallex / Content creation partner

In the fast-paced world of fintech, standing out requires more than just a great product. It demands compelling storytelling, impactful visuals, and a deep understanding of the target audience. That's where Cottage Collective comes in.

In a series of exciting projects, we are pulling back the curtains to share the creative journey and the results we've achieved together.

Client: Airwallex

Our Approach

Brainstorming & Ideation

Initial references were sent to us but we felt that the execution of the videos presented were quite stale and ineffective in attracting people to the videos. We needed a hook; an interesting visual, a captivating line, to retain their attention.

With these factors in mind, we intentionally crafted the visuals and added our own flair into the shots.

Production Considerations

The latter half of the video required us to include a few words from the partners involved in the project. Initially, this was a concern for the team as it is not feasible to fly worldwide to capture a short soundbite from the speakers.

We opted for a more manageable alternative, which is to provide a standardised shooting deck; a guideline for all the partners involved so that the quality of the video is up to standard.

e.g Equipment used, Location considerations

Outcome

Landing page:
https://www.duke-nus.edu.sg/sdghi/our-work/resources/asianheal

Facebook:
https://fb.watch/upbZfKuCFr/

Prof Biauw Chi’s interaction with fellow medical students

Storytelling Strategy

A headstart was given on this project as the scripting was already in the works. Key points were drafted out and the SDGHI team was already scripting with Biauw Chi on the spoken content. It came down to us to be in charge of the visuals.

We wanted this video to not be like typical corporate videos. We strived for visuals and editing elements that were eye catching and unique to the story.

With this in mind: