ASIAN Heal / Campaign Launch Video
In the rapidly evolving landscape of healthcare, Asia stands at the forefront of innovation. However, the region’s unique challenges and opportunities often demand a tailored approach.
The Asian Institute for Healthcare Leadership and Management (Asian HEAL) is championing a ‘For Asia, by Asia’ approach, ensuring that our healthcare solutions are truly aligned with the needs of our diverse patient populations.
Client: SingHealth Duke-NUS Global Health Institute
Our Approach
Brainstorming & Ideation
Initial references were sent to us but we felt that the execution of the videos presented were quite stale and ineffective in attracting people to the videos. We needed a hook; an interesting visual, a captivating line, to retain their attention.
With these factors in mind, we intentionally crafted the visuals and added our own flair into the shots.
Production Considerations
The latter half of the video required us to include a few words from the partners involved in the project. Initially, this was a concern for the team as it is not feasible to fly worldwide to capture a short soundbite from the speakers.
We opted for a more manageable alternative, which is to provide a standardised shooting deck; a guideline for all the partners involved so that the quality of the video is up to standard.
e.g Equipment used, Location considerations
Outcome
Prof Biauw Chi’s interaction with fellow medical students
Storytelling Strategy
A headstart was given on this project as the scripting was already in the works. Key points were drafted out and the SDGHI team was already scripting with Biauw Chi on the spoken content. It came down to us to be in charge of the visuals.
We wanted this video to not be like typical corporate videos. We strived for visuals and editing elements that were eye catching and unique to the story.
With this in mind:
Produced by Cottage Collective
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Produced by Cottage Collective ~
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Shooting Deck on profile positioning
Good times and vibes with team SDGHI!
